The establishment of Arnold, Schwinn & Company by Ignaz Schwinn and Adolf Arnold in Chicago marks the beginning of Schwinn's journey in the bicycle industry.

Schwinn expanded its portfolio by acquiring the Excelsior Motorcycle Company, diversifying into motorbikes.

Schwinn introduces the first balloon tire bicycle in America, revolutionizing bicycle comfort and performance.

The introduction of the Schwinn Autocycle sets a new standard in bicycle design and aesthetics.

The launch of the Schwinn Paramount, a premier racing bicycle, influences competitive cycling design for over fifty years.

Alfred LeTourneau sets a bicycle speed record of 108.92 mph on a Schwinn Paramount in Bakersfield, California.

Schwinn shifts focus to support the WWII effort, producing military bicycles and equipment for the US.

Schwinn pioneers influencer marketing, featuring celebrities like Roy Rogers and Ronald Reagan in its catalogs.

Schwinn introduces the Phantom, adding a new icon to its lineup of innovative bicycles.

Schwinn became a pioneer in TV advertising, marketing their bicycles on "Captain Kangaroo" to millions of children across the US.

Schwinn releases its own comic book, engaging young audiences with branded storytelling.

The release of the Schwinn Sting-Ray, inspired by "chopper" motorcycles, catalyzes the creation of BMX riding and becomes Schwinn's all-time bestseller.

The 1970 bike boom was dominated by the Schwinn Varsity, making multi-speed bicycles accessible and popular in the US.

Schwinn introduces the AirDyne, a popular at-home exerciser, tapping into the home fitness market.

A nationwide broadcast showcases people in Marin County riding Schwinn Excelsior X bicycles off-road, sparking the mountain bike movement.